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Marketing Success

Marketing Success“If you can’t measure it; you can’t manage it.”  That’s the approach we take to marketing and all the ways you communicate with your customers, prospects, employees and stakeholders. We’re talking about websites, brochures, social media, advertising, trade shows, seminars, training, PR and mail (snail and electronic).

One way we ensure marketing accountability is by developing S.M.A.R.T. objectives and directly linking those objectives to your programs.  Secondly, we regularly report the status of your marketing programs vis-a-vis relevant and measurable objectives, metrics and performance targets to you and your leadership team.

Marketing accountability is the best way we’ve found to avoid these hard truths:

  • Most new businesses and products won’t succeed
  • In ten years, 40% of the Fortune 500 won’t be here
  • We’re exposed to about 3,000 advertising messages a day
  • Corporations spend over $600 billion each year to make their products seem more desirable than their competitors
  • There are about 250,000 products launched globally each year and 85%-95% of those fail.

Despite these daunting stats, we can increase your chances of success and hold your marketing accountable, by:

  • Aligning marketing objectives with measurable business outcomes
  • Including a measurement plan with every recommended program
  • Building a feedback loop into your programs for continuous improvement and to facilitate course adjustments
  • Ensuring your messages are consistent across channels, audiences and media
  • Building strategic partnerships across disciplines and departments e.g., finance, IT, sales, customer service, etc.

Marketing accountability is not a journey for the weak or timid. However, there have been enough studies over the years to suggest that by implementing marketing accountability you will become both more efficient and effective in generating positive business results.

For us, marketing accountability is more than a choice.  It’s a calling.